In the mid-1990’s e-commerce was an emerging
market that had everyone’s attention.
Many firms were focused on the technology that was driving the internet
and e-commerce. It was during this time
that Mark Nelson and Dan Gomez teamed up and identified an opportunity to serve
and support the e-commerce market.
Instead of focusing on the technology, Gomez and Nelson focused on the
creation of digital content in support of e-commerce. Acquiring a 60-year old publishing firm that
produced content for “ink on paper” catalogs, Gomez, Nelson and the team
transformed the company using technology and process re-engineering. They
completely changed the company’s value proposition and business model focusing
on customers’ needs for digital content that could be re-purposed. The company was ultimately sold to a well
known software and e-commerce firm in 1999.
